All-New Peugeot 308. European Car of the Year. Now at DVG Melville!
30 September, 2014: The wait is almost over. The critically acclaimed all-new Peugeot 308 was launched to the Australian motoring press today. This stunning new car – winner of the prestigious European Car of the Year 2014 award – signals the start of a new era for Peugeot.
It will see even greater focus on design-led desirable cars, outstanding environmental performance and best-in-class driving dynamics.
Underlying everything is a determination to bring a new level of quality to the Peugeot ownership experience, including exceptional customer service from Peugeot dealers. The 308 underwent 4 million km of test driving and 15,000 hours of endurance testing during its development.
The all-new 308 is a Peugeot like no other and at its heart is the innovative Efficient Modular Platform 2 (EMP2). The car is the first new Peugeot to benefit from this advanced architecture, which has incorporated 116 patented technologies.
It has allowed the all-new 308 to be lighter than ever, up to 140kg compared to the predecessor model. Coupled with advanced petrol and diesel engines, the result is segment-leading environmental performance. Depending on the model selected, fuel economy can be as low as 4.1 l/100km with CO2 emissions as low as 107g/km. The all-new 308 is also an exceptional car to drive thanks to its advanced steering and damping technology.
One of the features which makes the all-new 308 so desirable is its premium ‘PEUGEOT i-Cockpit’ interior. Driver-focused like nothing else in the segment, and with a notably uncluttered dashboard, it offers one of the most technically advanced touch screen infotainment systems on any new car (not available on Access models). With a large 9.7-inch screen size, this intuitive interface allows the user to control everything from the climate control to the audio system.
The all-new 308 will go on sale from late October, and is available in Access, Active and Allure along with the all-new 308 Touring wagon which is available in Allure trim.